Services
We specialise in the development, marketing and acquisition of personality rights and intellectual property rights (e.g. brands). To do this, we analyse our clients’ brand potential in order to draw up long-term strategies. A key part of our activities involves the licensing of brands and personalities and administering this process. We are also involved in the acquisition of intellectual property rights (in full or in part) for use in the development of long-term value-added projects.
As an agency group, we are able to provide our customers with the full range of communications consulting through our subsidiary Interactum, which is also a specialist for innovative web-based CRM solutions.
Current project
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e.g. for a premium brand in the field of interior decorating
We analyse brands and brand architectures to identify growth opportunities and future positioning.
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e.g. a well-known German toy brand
We develop new product categories for well-known brands with the objective of reaching new markets and target groups.
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e.g. a new brand for the health and personal care sector
As a licenser we also market national and international intellectual property rights and personalities.
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We are constantly on the lookout for brand rights (including partial brand rights) that we can acquire for international investors.
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